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MarketingOne of the keys to business expansion is effective marketing. Those who know their market best will dominate. You need to let potential customers know about your product or service. Your specific approach to marketing will depend on your business, your finances, who you are trying to reach, and your goals. Successful marketing requires hard work and careful analysis. Effective market research can give you a range of information about your customers, your industry and your competitors. In your start-up phase, it will help you determine how feasible a business idea is. As your business expands, you can use research to hone your marketing program, target and differentiate your product or service, look for new growth opportunities, etc. The Boston Regional Office & Minority Business Center staff can assist you with your needs with market research and industry data.
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